Swire Hotels launched The House Collective in China, bringing its “House” hotels under a single brand.
The brand includes The Upper House in Hong Kong, The Opposite House in Beijing and The Temple House in Chengdu. By labeling each house as a member of The House Collective brand, Swire aims to position the group as a cooperative enterprise.
“Our goal is to create a series of highly individualized hotels which houses a range of dynamic restaurants and uniquely designed facilities,” said Brian Williams, managing director of Swire. “They are specially designed for seasoned travelers who seek a different, intimate and personalized experience.”