Mobile usage is on the rise throughout the entire traveler’s journey, according to TripAdvisor’s TripBarometer Connected Traveler report. Additionaly, more travelers than ever before (42%) are using their smartphones to book parts of their travel.
TripAdvisor also released the top 10 most connected countries:
1. Thailand – 65%
2. China – 65%
3. Brazil – 59%
4. Indonesia – 59%
5. Malaysia – 53%
6. Spain – 52%
7. Italy – 49%
8. United States – 48%
9. India – 47%
10. Australia – 47%
About 72% of connected travelers reported using their smartphones to look for restaurants while on vacation and 34% say they want their hotels to offer mobile check-in.
“While booking travel via mobile is ultimately on the rise for all types of travelers, connected travelers are far more likely to see their smartphones as a booking device, both before a trip and while in-destination,” said Adam Medros, senior vice president of global product at TripAdvisor. “Through travel apps, connected travelers are also finding their way around, looking for places to eat or things to do and reading reviews to make the best choice.”