IHG’s Holiday Inn Express brand is the official hotel sponsor of a new TV show on Fox and is set to launch a limited-time program offering guests late-night pancakes.
Holiday Inn Express has partnered with “Knock Knock Live,” an eight-episode program hosted by Ryan Seacrest that allows people to turn dreams into reality with a simple knock on the door. As part of the brand’s 2015 Stay Smart campaign, Holiday Inn Express will provide lodging for the “Knock Knock Live” team.
“The collaboration with Fox gives us the opportunity to showcase the playful spirit and simple and efficient Holiday Inn Express hotel experience as the ‘Knock Knock Live’ team travels across the U.S., staying in our hotels along the way, delighting unsuspecting people by fulfilling their wildest wishes,” said Jennifer Gribble, vice president, Holiday Inn Express brand, Americas, IHG.
Holiday Inn Express also announced its new “Pancakes at Night” promotion, running August 1 through August 31, which offers pancakes to guests at participating U.S. and Canada hotels between 8 p.m. and midnight nightly.
Holiday Inn Express is billing pancakes at night as the latest idea from comedian Rob Riggle, who the brand named creative director and “breakfast excellence honcho” earlier this month.