Marriott Caribbean & Latin America Resorts has launched Fit in Paradise, a new initiative with YouTube fitness personality and blogger Sarah Dussault, popularly known as Sarah Fit. As part of the partnership, Fit is filming a series of workout and lifestyle videos at each of the collection’s resorts.
The videos will be rolled out across Fit’s social media channels as well as Marriott Caribbean & Latin America Resorts’ channels.
In addition to videos, Fit is developing property-specific fitness and wellness tip sheets, offering ideas to stay active and healthy food and beverage options at each resort. Fit is also creating menu recommendations highlighted at a designated resort restaurant and has created a signature Sarah Fit cocktail in partnership with property mixologists.
“We’ve created this partnership in order to help our guests enjoy a healthy yet fun experience while staying at our resorts,” said Michelle Bozoki, director of marketing and e-commerce for Marriott Caribbean & Latin America Resorts. “Like our resorts, Sarah Fit brings an enthusiastic approach to a healthy lifestyle while offering advice and tips that are both valuable and attainable.”
“I’m especially interested in helping people eat clean and get fit so they can feel confident in the way they look without depriving themselves of a social life or, in the case of my work with Marriott Caribbean and Latin America Resorts, a fun vacation,” Fit added.