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Starwood introduces Sheraton Grand; wants 100 by 2017

Starwood Hotels & Resorts has introduced Sheraton Grand, a new “premier tier” that recognizes select Sheraton properties for their enticing destinations, distinguished design, and excellence in service and guest experiences. Ten properties from around the world are taking the new designation at the launch and by year end, Starwood expects to have 50 newly-designated Sheraton Grand hotels around the world with plans for 100 by early 2017.

The Sheraton Grand designation signifies an exemplary hotel offering for both guests and local communities, with hallmarks including:

  • Resorts, convention properties, and urban hotels that offer unrivaled standards of service and outperform guest satisfaction benchmarks
  • Dynamic guestrooms and public spaces exhibiting sophisticated design and elevated finishes
  • Desirable and sought-after locations ranging from primary city settings to spectacular beachfronts
  • Impressive hotel amenities, including top-rated restaurant concepts and renowned chefs, superior gyms, unique Sheraton Club lounges, and an array of idyllic spa options
  • Inspiring and state-of-the-art function space for events, meetings, and conferences

As Sheraton Grand formally launches worldwide, the tier will also encompass a number of existing properties that historically list Grand or Grande in their title and also demonstrate the best of the brand.

Flag raising at the Sheraton Grand Dubai
Flag raising at the Sheraton Grand Dubai

Sheraton Grand is part of Sheraton 2020, a strategic plan designed to solidify the brand and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.

“We expect many of our Sheraton hotels to achieve the Sheraton Grand designation, and we will work with our owners to open new Sheraton Grand hotels or renovate existing properties to ensure a consistent and exceptional experience in our new premier tier,” said Dave Marr, global brand leader, Sheraton Hotels & Resorts. “The worldwide network of Sheraton Grand will promote growth and lure more high-end travelers for the Sheraton brand globally, and we look forward to welcoming 100 Sheraton Grand hotels by early 2017.”

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