After undergoing a US$15 million renovation, the Sheraton Bloomington in Minneapolis has become a shining example of Sheraton 2020, a strategic plan designed to solidify the brand and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.
“Following its expansive renovation, Sheraton Bloomington is a great example of the brand’s new direction as we work toward our Sheraton 2020 goal to solidify Sheraton as a leading global hotel brand of choice, everywhere,” said Bob Jacobs, vice president of brand management for Sheraton and Westin. “The hotel’s modern enhancements and added amenities create an intuitive experience for guests, enabling them, as a result, to experience more during their stay.”
Upon entering the hotel, guests are greeted with illuminated registration desks in front of a large-scale art installation. The lobby is also anchored by a bar and ten-screen video display, providing guests a full-scale Starbucks experience during the day, and converting into a cocktail bar in the evening.
All 282 guestrooms and suites now include multifunctional furniture, LED lighting and large-screen smart-televisions.
Sheraton Bloomington also added a new restaurant, Lela, serving contemporary American cuisine rooted in classic technique. Led by executive chef John Mullen, III, Lela features prime steaks, innovative seafood crudos and house-made pastas.
