This September in New York City’s West Village, Stockholm-based Scandic Hotels will operate a Scandic To Go mobile room during a weeklong event dedicated to Nordic cuisine. The pop-up will help publicize the big new hotel at Stockholm’s Hötorget Square, Haymarket, which opens in spring 2016.
During the festival, Nordic specialties will be available at stands on “Scandic Haymarket Square.” There will also be a model of the new hotel that is being developed in the historic PUB department store building– just like the real building on Hötorget Square.
Scandic To Go already visited the World Ski Championships in Falun, Sweden, earlier this year, but this will be the first time that it crosses the Atlantic. The space includes a stationary Scandic hotel room, including shower and toilet facilities. The hotel room will travel by boat and Scandic will document the entire experience.
“It’s extremely exciting to take Scandic To Go to the most influential metropolis in the world, New York. At Scandic, we strive to stay at the forefront when it comes to the hotel experience of the future, and with Scandic To Go, we can test the limits of just what this can involve,” said Scandic Hotels President and CEO Frank Fiskers.
“This is our chance to showcase Scandic for an American audience and provide a sneak peek at our stylish new hotel project. The hotel will have a high design factor and it will cater to an international audience,” said Anna Wirén, marketing manager at Scandic Sweden.