IHG has launched the “Pancake Selfie Express” from the Holiday Inn Express brand’s Creative Director and Breakfast Excellence Honcho, actor/comedian Rob Riggle.
The “Pancake Selfie Express” features five push-button pancake machines, each producing one pancake per minute as well as finely-tuned lasers which then imprint selfies taken via mobile phone camera directly onto each pancake.
A nine-city tour allows people in some of the busiest cities in the Southwest and along the West Coast to enjoy a selfie on a pancake made by “The Stack Station,” the brand’s one-touch pancake machine. The innovative piece of breakfast machinery was named this summer through a crowdsource naming contest in which more than 28,000 wordsmiths suggested their best and brightest monikers for a chance to win bragging rights and a trip to Vermont, maple syrup Heaven.
“Everyone knows that breakfast is the most important and smartest meal of the day; everyone also knows that people love selfies. Leveraging state-of-the-art technology, we combined the two to bring the ‘Pancake Selfie Express’ to the masses,” said Jennifer Gribble, vice president, Holiday Inn Express Brand, Americas.
The nine-city tour began in Dallas on September 2 and concludes in Sacramento, California on October 11. Locals in each city can visit the truck for their own pancake selfie as well as the chance to win breakfast-inspired swag and IHG Rewards Club points.
Holiday Inn Express will continually update the status of the truck on its Twitter, Facebook accounts, as well as its staysmart.com website.