Marriott International on Monday launched a new five-episode animated web series, Hot Shoppe, on YouTube. The series highlights Marriott’s history, while showcasing the company’s five core values – putting people first, pursuing excellence, embracing change, acting with integrity and serving the world.
Marriott International’s Content Studio led the overall creative development for the series, which combines simple animation with a musical score to bring the Marriott brand heritage to life, partnering with Los Angeles based production company, Believe Entertainment, to produce the videos. Each animated episode illustrates one of the brand’s core values.
“In the 1960s, Hot Shoppe (the original Marriott restaurant concept) produced a weekly comic book; yesterday’s comic book is today’s YouTube video,” said Debbie Harrison, global officer, Culture at Marriott International. “We were innovative in the 1960s and today we’re continuing our innovation tradition communicating in new and engaging ways.”
“With this series we wanted to highlight the importance of our consumers in an innovative and engaging way– illustrating how we strive to make their world a better place while enhancing their experiences,” said David Beebe, vice president of creative content marketing at Marriott International.