RLHC (Red Lion Hotels Corp.) on Tuesday announced Red Lion Hotels and Red Lion Inn & Suites will offer a lobby coffeehouse experience systemwide by the end of 2016, just as it is currently offered in the Hotel RL branded hotels.
“We will be known for our coffee experience,” said RLHC President and CEO Greg Mount. “We are rooted in the Pacific Northwest where the coffee culture began and we are focused on delivering that experience to our guests in our lobbies. As a result of this focus, we will end instant coffee in our guest rooms after 2016.”
Victrola Coffee is currently served complimentary in the lobbies of Hotel RL, which began with the August debut of the brand, Hotel RL Baltimore Inner Harbor. Whidbey Coffee will be served complimentary for hotel guests in the lobbies of Red Lion Hotels and Red Lion Inn & Suites by the end of 2016.
The company has planned perks for members of its Hello Rewards guest recognition program that will include eCodes for credit toward the purchase of Victrola and Whidbey coffee products online. Members will begin seeing these perks within the next 60 days.