Artyzen Hospitality Group, Singapore, on Tuesday announced the entry of the citizenM into Asia and the global debut of its Artyzen Habitat brand.
The two new flagship properties owned by Artyzen Hospitality Group’s parent company Shun Tak Holdings Ltd. – the citizenM Shanghai Hongqiao and Artyzen Habitat Hongqiao Shanghai – will be co-located in the upcoming Shanghai MixC integrated project and debut in 2017.
“We look forward to further expanding our presence in Asia, with cosmopolitan cities such as Beijing, Jakarta, Singapore and Hong Kong high on the agenda,” said Robbert van der Maas, president, Artyzen Hospitality Group.
The new Artyzen Habitat brand targets both the short-stay and extended-stay segments and focuses on “greater engagement with the social and cultural aspects of the city.”
Fuelled in part by insights distilled from the Airbnb phenomenon, the development of the Artyzen Habitat brand has focused on delivering personable accommodations that provide a more home-like environment with the living area forming the nucleus of the room.
The public areas of an Artyzen Habitat hotel are “active, efficient and social spaces that form the perfect ecosystem for dining, co-working, interacting and relaxing, while generating revenue and buzz at the same time.”
“Artyzen Habitat also has a built-in adaptability that ensures its relevance in established gateway cities like Shanghai, Hong Kong and Singapore, and also in emerging cities where its dynamic and flexible use of space can offer crucial additional benefits that traditional hotel models do not,” van der Maas said.