Hyatt Hotels Corp. has launched a multi-million dollar integrated global marketing campaign for its Hyatt Regency brand. “It’s Good Not to Be Home” is the largest campaign in the brand’s history.
“We heard loud and clear from travelers around the world that while it is good to be home, there is an inherent freedom in traveling and breaking from routine, making new connections and experiencing new things,” said Sandra Cordova Micek, senior vice president global brands at Hyatt. “This campaign lets travelers know that we not only understand, we agree. That’s why we are celebrating the simple human truths about travel that sometimes being away from home can actually be good.”
The Hyatt Regency brand worked with Pereira & O’Dell on the campaign, which includes television, social, digital, out of home and print media, a surprise-and-delight program, in-hotel activations and conference takeovers that will continue to roll out through October and November.