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2015 Social Hotel Awards: Best property Facebook page

Marina Bay Sands, Singapore, won HOTELS’ 2015 Social Hotel Award for Best Facebook Page, Property.

For the fourth straight year, HOTELS is honoring the best of social media in the hotel industry with the Social Hotel Awards. The awards are presented in seven categories ranging from Best Facebook Page to Best Digital Video Campaign, and for each category, both a brand and a property are honored

Marina Bay Sands, Singapore, has established itself as a leading entertainment destination in Asia attracting international entertainer and and world-famous athletes. The key objective for the resort’s social media strategy was to utilize its A-list following to create exclusive and captivating content. Marina Bay Sands, Singapore, also ran a campaign with international soccer superstar David Beckham encouraging fans to “never settle” by experiencing the resort through the eyes of a celebrity.

“Social media has redefined the way that brands communicate with people, and vice versa,” explains Timothy Hou, director of internal communications and social media at Marina Bay Sands, Singapore. “We strive to always capture on Facebook and our other social presence the essence of what Marina Bay Sands has to offer.”

In only three months, Marina Bay Sands, Singapore, reached 50 million people on social media in its markets by leveraging celebrity visits. Since June, the resort has grown its fan base by 32,000 followers to 482,000 fans with an average weekly organic reach of over 2 million.

For a complete list of the 2015 Social Hotel Awards winners as well as a rundown of the judges, see the October issue of HOTELS.

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