Westin Hotels & Resorts has partnered with satirical blog McSweeney’s to create a digital Out of Office Generator.
After travelers answer several questions about what kind of vacation they are going on, who they are traveling with and who their point of contact will be while they are out, the generator creates a custom message with a humorous tone. The generator will also create a shortened version of the message that can be shared on Facebook and Twitter.
The Out of Office generator is part of Westin’s new campaign, “You Need Better Vacation Days, which highlights wellness-oriented offerings and amenities at the brand’s resorts.
“Americans are taking fewer and fewer vacation days so Westin has doubled its investment in the brand’s resorts campaign this year to remind guests that vacation days are only as good as you make them,” said Bob Jacobs, vice president of brand management at Westin Hotels & Resorts. “Launching with the Out of Office Generator will hopefully put vacation back in the minds of travelers and be responsible for a few laughs along the way.”