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Shangri-La launches virtual reality experiences

Shangri-La Hotels and Resorts rolled out Samsung Gear Virtual Reality (VR) headsets across all global sales offices and has produced immersive 360-degree videos for over a quarter of its 94 hotels and resorts. Nearly half of the hotel portfolio will have VR videos available by January 2016, with full roll out to be completed later in 2016.

The videos are designed to provide guests with a “completely immersive experience that feels live and dynamic,” while headsets will be used as promotion and and educational tools at tradeshows, industry events and sales meetings.

Guest with virtual reality headset
Guest with virtual reality headset

“We want to employ innovative technology in a way that is meaningful to our trade partners and beneficial to consumers,” said Steven Taylor, chief marketing officer of Shangri-La International Hotel Management Ltd. “Not only will Shangri-La’s immersive 360-degree videos provide travel experts a better understanding of the Shangri-La product and experience, but there are many creative applications.”

Shangri-La began developing virtual reality videos in May with Brand Karma.

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