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Archipelago provides Muslim-friendly travel services

Archipelago International has partnered with Salam Standard to better serve the needs of Muslim tourists. The Salam Standard lists hotels in gold, silver or bronze categories, which were created based on the feedback of 50,000 Muslim travelers from around the world about what services and amenities are most important to them when traveling.

More than 60 Archipelago hotels are registered with Salam Standard, with 16 properties meeting the highest gold requirements of serving Halal food certified by a recognized Halal certification body. Thirty-one hotels are classified as bronze by providing in-room Kiblat signs, Muslim prayer carpets, and a Quran on request, while 21 hotels meet the silver standard requirements by offering information about nearby Halal restaurants and adhering to no-alcohol protocols in the hotel room mini bars.

According to research from Thompson Reuters, Muslim travelers spent more than US$142 billion on tourism in 2014 and are expected to represent 25% of global travel spending in 2020.

“Understanding and anticipating our guest needs is of utmost importance to providing excellent service,” said Tenaiya Brookfield, vice president of sales and marketing at Archipelago. “We understand it can be cumbersome for travelers to hunt and filter through information to find the best hotel for them and their family and their religious needs. We hope this new standard will help to make the search easier.”

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