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Hilton, Atlantica to develop brand in Brazil

Hilton Worldwide and Atlantica Hotels signed a management licensing agreement for Atlantica to develop and manage Hilton Garden Inn hotels in Brazil.

“Brazil is the largest economy in South America and provides great potential for growth. We are excited to introduce the Hilton Garden Inn brand to this booming market,” said Ted Middleton, senior vice president, development, Latin America, Hilton Worldwide, in a press release.

“We plan to develop at least ten Hilton Garden Inn hotels in the main capitals, as well as the biggest secondary cities, offering quality services to our guests, linked to the brand’s values,” said Paul J. Sistare, founder and CEO of Atlantica Hotels.

Atlantica’s portfolio includes more than 12 brands comprising 85 hotels in Brazil. “The entrance of the new brand will support Atlantica in accomplishing its plan to reach 100 hotels in the first semester of 2016,” Sistare said.

Hilton Worldwide has a portfolio of more than 80 hotels and resorts in Latin America and has a pipeline in the region of 50 more, according to the release. 

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