Starwood Hotels & Resorts’ Westin brand is partnering with fitness app FitStar by Fitbit to deliver exercise programs for hotel guests.
The app delivers adaptive video-based exercises that allow the user to create customized workouts and “Freestyle” sessions, including some designed by Westin’s national running concierge. The “Stay Fit with Westin” session features exercises like elbow planks, floor bridges and knee raises to help relieve common ailments experienced during travel.
The partnership gives guests a complimentary 30-day trial to FitStar Premium, which includes unlimited personalized routines and access to Westin’s Freestyle sessions. A Fitstar Premium membership ordinarily costs $7.99.
“This partnership with FitStar by Fitbit offers our guests another meaningful way to maintain their exercise routines when and where it works for them,” said Brian Povinelli, global brand leader, Westin Hotels & Resorts.