Launching today at more than 7,500 hotels, Wyndham Rewards has created “Have Points, Will Travel,” a branded in-room television content series. Described as a “mockumentary sitcom meets reality TV,” the program aims to showcase the benefits of Wyndham’s loyalty program.
“Have Points, Will Travel” follows newlyweds Dean and Traci as they travel down the US West Coast with only the clothes on their backs and one million Wyndham Rewards points.
“Great brands don’t just put out ads, they speak to their customers in ways that are memorable and that resonate,” said Noah Brodsky, senior vice president of worldwide loyalty and engagement at Wyndham Hotel Group. “Great brands are creative, take chances and add value. That’s what we’re doing with Wyndham Rewards and ‘Have Points, Will Travel.’ We have an opportunity through Dean and Traci to not only educate and entertain our guests, but inspire them to travel and create adventures of their own.”