Radisson RED made its world debut yesterday with the opening of its first property in Brussels. Converted from the Radisson Blu EU Hotel, the hotel is operated by The Rezidor Hotel Group.
The new lifestyle brand’s philosophy aims to reflect the “ageless millennial mindset.” Radisson RED is inspired by art, music and fashion, and its bold design strives to break the traditional hotel mold. The hotel’s team members are known as the “RED Creatives” and are recruited through social media. Since Radisson RED hotels do not have a front desk, RED Creatives are charged with building a “more social atmosphere” and greet guests with tablets.
Radisson RED Brussels features 149 guest studios equipped with large windows, 55-inch televisions, sound bars, picnic tables and spacious bathrooms with walk-in showers. The OUIBar + KTCHN offers sustainable, local and organic food for guests either dining in or on the go. Event and Games Studios can be reserved for meetings and feature a pool table, table tennis table and a fitness room.
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