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Rohm joins Auberge from Starwood Capital’s SH Group

C. Scott Rohm, most recently president of Barry Sternlicht’s SH Group hotel management company, has joined the Auberge Resorts Collection as chief operating officer, overseeing global operations and playing a key role in the curating of new hotels and resorts as the company expands.

With more than 30 years of hospitality and development experience, Rohm recently led the Starwood Capital Group affiliate through the launches of high-profile hotels such as Baccarat New York, 1 Hotel Central Park, 1 Hotel South Beach and the pre-opening development of four additional hotels. His responsibilities also included the recruitment of senior leadership at each hotel, employee development and public relations efforts.

Prior to joining SH Group, Rohm served as president of Turnberry Hotel Group in Florida, where he led the development of corporate culture and introduced strategic-planning and quality systems across the nine-hotel portfolio. He earlier served as senior vice president of operations and partner at West Paces Hotel Group (currently Capella Hotel Group).

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