In a one-hour “Making Social Media Relevant” webinar on Wednesday, April 27, winners of HOTELS’ 2015 Social Hotel Awards will discuss how social media has helped entice guests and build customer loyalty.
Marketing gurus from BCV, Fairmont Pacific Rim and One&Only Palmilla will present case studies and share their Social Hotel Award winning campaigns. This event is sure to inspire hotel teams to excel with their own social media marketing campaigns and offers access to some of the best and brightest minds in this maturing marketing platform.
Featured speakers
- Benji Greenberg, CEO and co-founder, BCV, will talk about how One&Only Palmilla used digital video on Facebook to promote its re-opening after Hurricane Odile ravaged the Baja California Peninsula.
- Kerrie Bowers, social media manager, Fairmont Pacific Rim, will discuss a targeted digital campaign to raise awareness of its proposal package.
- Baldev Dhir, head of digital marketing, distribution and brand operations, ITC Hotels, will discuss using Twitter to reach and generate unique brand mentions
- Loren Gray, founder, Hospitality Digital Marketing came through the ranks in the hospitality through F&B and other hotel operations positions, including general manager of several resorts.
- Brittany Farb, associate editor, HOTELS, will moderate the event.
Register today to watch the webinar live or access the program recording on-demand within 48 hours of the event.