Marriott International continues to prove its commitment to gender equality with the latest addition to its #LoveTravels campaign. Marriott Rewards is inviting travelers to create and submit “expressions of love” to become a part of its collaborative art installation that will be unveiled before Capital Peide in Washington, D.C. Submissions can range from paintings, drawings, photographs or hand-written messages.
Visual and written expressions using the hashtags #LoveTravels and #MyPride on Instagram and Twitter will be included in the global art installation. For each submission Marriott will make a donation to Casa Ruby, a bilingual multicultural LGBT organization that benefits transgender residents of Washington, D.C.
“Art is a universal language that evokes passion and spurs travel,” said Stacey Milne, vice president of portfolio marketing strategy and planning at Marriott. “We want to see what #LoveTravels means to people all around the world by inviting them to share their artistic expressions of love, as one collective voice, this Pride season.”
To promote the campaign, Marriott Rewards enlisted popular social media ambassadors and LGBT supporters from around the world to spread the #LoveTravels message including Jazz Jennings (TLC’s “I am Jazz”), Miles Jai (@MilesJaiProductions on YouTube), Pepe y Teo (one of Mexico’s most popular LGBT YouTubers), Shannon Beveridge and Cammie Scott (creative couple behind YouTube’s “Now This is Living”), and Trent and Luke (married YouTube couple from the U.K.).
Marriott recently received the Community Partner Award from the National Center for Lesbian Rights, a non-profit organizations that strives to advance the LGBT community’s civil and human rights.