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Wyndham Rewards launches member levels

Member Levels is the name of the new enhancement to the Wyndham Rewards loyalty program that offers new benefits that increase by level of membership.

Starting May 18, through four levels—Blue, Gold, Platinum and Diamond—Wyndham Rewards members can receive benefits ranging from free Wi-Fi and rollover nights to annual point bonuses and more. When members redeem their points for a stay in one of the program’s top 25 destinations, they now automatically receive an additional enhancement to their award night for no additional points, helping them take advantage of local experiences near their destination, from indoor skydiving in Orlando to an authentic cooking class in Shanghai.

“Devaluation is too common a trend in today’s loyalty game—it reflects everything that’s wrong with industry rewards programs and continues to be the driving force behind why Wyndham Rewards is once again breaking the mold,” said Josh Lesnick, executive vice president and chief marketing officer at Wyndham Hotel Group. “While other loyalty programs find new ways to restrict their most loyal guests when they redeem, we’re doing the exact opposite and giving our members the very best: our best hotels in our best locations with the best local experiences—365 days a year for just 15,000 points.”

Every time members redeem points in one of Wyndham Rewards’ top 25 global destinations, the program will now enhance the redemption experience by offering special discounts and savings on local experiences (from famous attractions and food tours, to art museums and theme parks) all curated by a Wyndham Rewards’ Adventure Agent.

Just like go free awards, Plus awards come with no blackout dates or restrictions. The value of these Plus awards ranges from US$5 per award night when redeemed by members at the Blue level up to free experiences valued at up to US$150 per award night when redeemed by members who have earned the Diamond level.

Other member perks include free Wi-Fi, late check-out, early check-in, room upgrades, welcome amenities and more. Here are more specifics:

Blue: Automatic status achieved at enrollment. In addition to the program’s current promise of 10 points per dollar or 1,000 points on all qualified stays and go free award nights with no blackout dates, members can receive free Wi-Fi and rollover nights toward the next member level. (Rollover nights never expire.) Redeeming in one of the top destinations earns a Plus award of US$5 per award night toward a local experience.

Gold: After just five qualifying nights, Blue perks included preferred room upgrades, late check-out, a dedicated member services phone line, as well as US$10 toward a local experience when redeeming a free night in one of the top destinations.

Platinum: Stay 15 qualifying nights and unlock rewards such as early check-in, an annual 3,000 point bonus—enough to redeem a go fast award—and Avis and Budget car rental upgrades.

Diamond: Stay 40 qualifying nights and receive an annual 6,000 point bonus, suite upgrades, a welcome amenity, the ability to gift Gold to a friend and the program’s most generous go free Plus award. Redeem your points for a free night and receive two free tickets or passes to local experiences valued at up to US$150 per award night.

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