Choice Hotels International’s guest loyalty program Choice Privileges added a several new partners to its midweek travel “Your Extras” benefits, which offers weekday travelers extra rewards delivered at check in. Choice Privileges members in the U.S. can now earn Uber rides while Canadian members may earn additional instant rewards from Amazon.ca and Tom Hortons.
“No matter if you are staying one or a hundred and one times a year, Choice Privileges is the faster way to getting the rewards travelers deserve,” said Jamie Russo, vice president, loyalty programs at Choice. “We have been very happy with how our redesigned program has helped Choice Privileges to grow, and we look forward to introducing new creative ways our members – particularly those travelling on business – are rewarded for staying with Choice.”
Choice starting rolling out changes to its loyalty program in February.