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Hilton brands turn marketing attention to men

Homewood Suites by Hilton and Home2 Suites by Hilton are bucking marketing trends that focus on women and millennials with the “Travel MANager,” which prompts men to play a bigger role in travel planning. The program brings professional advice, original research and trip itinerary suggestions to one digital hub, www.mencanplantravel.com.

To guide men to plan family travel, Homewood Suites and Home2 Suites have brought together a collection of leading dad bloggers and notable fathers led by U.S. Army veteran, Dancing with the Stars alum and current American Grit mentor Noah Galloway. Galloway, a father of three, will be one of six Dad Time Travel MANagers providing advice, planning tips and photos/videos from personal trips on the digital hub.

In addition to the family-travel focused Dad Time campaign, Homewood Suites and Home2 Suites will also launch the “Weekend Escape Artist” Travel MANager initiative, which will provide men with the essentials for planning a couple’s getaway. It will offer insight into not only where to go and stay, but what to pack and how to maintain the surprise.

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