While many of the major brands are offering discounts for direct bookings, Omni Hotels & Resorts is taking a different approach, preferring not to cheapen its brand and instead feeding the hungry and its image.
Starting June 21, Dallas-based Omni is launching “Say Goodnight to Hunger!” With every stay booked directly on the brand’s website, OmniHotels.com, a donation will be made to Feeding America, which will provide a family of four dinner for an entire week. One donation will be made for each booking transaction. There is no limit to the number of donations that can be made per guest through the program, but only one donation is contributed per booking. Of each dollar donated, 90 cents will directly benefit Feeding America affiliated food banks locally in the 42 communities where Omni Hotels & Resorts’ 60 properties operate.
Omni states US$1 helps provide 11 meals on behalf of local food banks. For each direct booking on OmniHotels.com, Omni will donate the equivalent of 28 meals. For the purpose of this campaign, Omni defines a family as four individuals. Donations will benefit Feeding America and local members in the 42 communities where Omni Hotels & Resorts’ 60 properties are located.
Omni’s goal is to help Feeding America provide more than 18.2 million meals each year for food banks to feed kids, families and seniors in communities across the United States. Say Goodnight to Hunger is the largest campaign launched by a Feeding America hospitality partner.
“Say Goodnight to Hunger is an initiative I am personally proud of, because it embodies one the core values of our organization, which we call Local Market Leadership. We are committed to integrating into the culture of each of our locations and caring for those communities,” said Mike Deitemeyer, president for Omni Hotels & Resorts. “Say Goodnight to Hunger is a unique way to serve and support these local communities in which our company operates.”
Omni’s contribution to Feeding America is just one element of its commitment to feeding families and reducing hunger nationwide. Throughout the nation, Omni associates volunteer at food banks in their local communities to amplify the impact of the Say Goodnight to Hunger mission. Currently, almost one-third of Omni properties actively support food banks in their local communities – from volunteering at facilities and fundraising to holding food drives and gathering donations for their local food banks.