American hotel bookers spent nearly 25% more time on their hotel path to purchase than their flight plan to purchase, according to travel tech company Sojern.
That’s one of the results of the San Francisco-based company’s “2015 Hotel Insights Report,” which includes information about seasonal and regional shifts in hotel searches. Sojern works with travel brands and hotels.
Other findings:
- More than half of all hotel searches are conducted in the two weeks before the booking.
- While only 2% of all hotel searches conducted by Americans and Europeans alike are three or less days in advance, 5% of hotel bookings are made for last minute stays.
View the study here.