Marriott International and the National Basketball Association have announced that it extended its partnership. As part of the agreement, Marriott will be a partner of several league events, including NBA House Rio, NBA All-Star and selection NBA Global Games. Marriott will also be an official partner of USA Basketball.
Additionally, Marriott Rewards members will be able to redeem points for exclusive NBA and USA experiences during sponsored games, including NBA and USA Basketball legend and player meet-and-greets, exclusive receptions with basketball-themes entertainment and giveaways, and the chance to ball boys or girls during games. In addition to game-day Marketplace opportunities, Marriott Rewards will offer several NBA-themed sweepstakes and promotions, including a series of player meet-and-greets across its global portfolio of 19 brands.
To publicize the partnership, Marriott will create custom NBA- and USA Basketball-themed content across the brands social channels.
“This partnership with the NBA is an amazing opportunity for us to provide our Marriott Rewards members and hotel guests who are passionate about basketball with enriching and exclusive experiences,” said Karin Timpone, global marketing officer at Marriott. “The NBA is widely popular around the globe and is a perfect partner to showcase our portfolio to current and future Marriott Rewards members for several years to come.”