Traditional luxury operator GHM, Singapore, has announced a partnership with van de Bunt Partners to launch a yield-driven and efficient mid-market lifestyle brand called Tin Hotels.
The Tin Hotels team aims to expand swiftly, starting with the launch of its first hotels in Dubai and Oman and over the course of the next few years, to grow within the Gulf region before reaching its target of 35 properties in 2022.
“We want to challenge the status quo and bring the pursuit of excellence and style to the mid-market tier,” said said Hans Jenni, GHM’s co-founder and president. “We will create hotels that are not merely places to stay, but function as venues to connect: as social hubs, design spaces or simply, places to be seen at… This will be a new chapter in the history of GHM.”
