As part of IHG’s US$200 million Crowne Plaza Accelerate plan launched in June, it announced last week that Timo Weiland, a New York based clothing designer, has been appointed Style Director for the brand in the Americas and will design a new collection of hotel team member uniforms.
Crowne Plaza executives said it believes Weiland’s aspiring, dynamic and travel-minded style for the modern consumer complements the brand’s guest’s desire for holistic business travel offerings to enhance productivity while feeling restored and inspired.
The sketches from the Momentum by Timo Weiland collection were showcased at the Timo Weiland fashion show during New York Fashion Week.
“As part of the Crowne Plaza Accelerate plan we are pleased to be working with Timo Weiland as Style Director for the Americas region,” said Eric Lent, vice president, Holiday Inn and Crowne Plaza, The Americas.
“Timo Weiland has an ambitious, fresh energy and draws on inspiration from travel and culture which makes them the ideal partner for the Crowne Plaza brand,” Lent added. “Momentum by Timo Weiland embodies the confident, successful and trend-forward mindset that the brand’s guests exhibit personally and expect from their favorite brands.”
Weiland and associates Alan Eckstein and Donna Kang will lead the uniform design process from ideation to final creation and production using inspiration from their own travels as well as meeting with team members at Crowne Plaza properties.
“The Timo Weiland designed Crowne Plaza brand uniforms for men and women embody a signature classic prep style with a modern, tech twist,” Weiland said. “The designs are elegant and handsome with ease-of-movement in the tailoring and refined details. The color palette, textures, and silhouettes set the tone aligning with the design–led philosophy exemplified by the interiors of Crowne Plaza properties.”
Momentum by Timo Weiland will be worn by all hotel team members at Crowne Plaza hotels starting in 2017.