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Best Western launches VR tours at North American hotels

As part of Best Western® Hotels & Resorts’ virtual reality (VR) experience, guests now have an immersive 360-degree look into all of the company’s nearly 2,000 North American hotels. Best Western said is the first major company of its size and scale to utilize VR technology in this way.

The VR tours, through the Best Western Virtual Reality Experience (BWVRE), offer a guided 3D video of the hotels including narration and music. Each video ranges in length from 50 seconds to 2 minutes.

For the past three years, Best Western has worked in partnership with Google Street View to gather 1.7 million photos of its North American hotels, paving the way for the BWVRE videos developed in 8K resolution, the current highest ultra-high definition video available.

BWVRE will be available on all platforms that are supported by HTML5, such as Google Maps, Google Search, YouTube and Facebook. This method allows the broadest distribution for these video assets and the ability for Best Western to continue to enhance the experience over time.

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