Expedia announced Monday it is further rolling out a Value Add Promotions tool on Expedia PartnerCentral for hotels to offer complimentary amenities that enhance value for guests. The program works on a cost-per-acquisition model where hotels incur the cost of the promotional amenity only after the guest checks into the hotel.
The Value Add Promotions are prominently displayed across Expedia’s websites, allowing travelers to differentiate offerings and select hotels and promotions that best meet their needs.
There are currently more than 25 categories of Value Add Promotions for hotels to choose from, ranging from Wi-Fi to room upgrades, and the offerings will be updated frequently.
The initial rollout of Value Add Promotions started in early 2016 in North America.