All 750 Hilton Worldwide properties across its All Suites brands will recycle discarded soap and amenity bottles and donate them to reduce hygiene-related illnesses for communities in need.
Marking the first time in the industry this is required as a brand standard, it is a major expansion of what is already a large soap recycling program that will now include 1,370 hotels participating across Hilton’s portfolio, compromising nearly 15% of the current portfolio and 29% of its pipeline. The new brand standard will nearly double the number of hotels participating in the soap-recycling program.
Through its partnerships with Clean the World and other organizations, Hilton’s hotels have already collected more than one million pounds of partially-used soap, which have been recycled into more than four million new bars of soap. This process has also prevented more than 570 tons of waste going to landfills. In addition to supplying the soap, these organizations educate people about the importance of hygiene and handwashing.
The All Suites brands will also invite their followers on social media to spotlight the positive impact handwashing can have on global health. Surrounding Global Handwashing Day on October 15, photos, videos and posts can be shared with the hashtags #SuiteSuds and #GlobalHandwashingDay.