AccorHotels has joined forces with professional networking site LinkedIn to enrich its mobile app. Business Check powered by LinkedIn, is intended to facilitate business opportunities by allowing travelers to identify people in their professional network who are based in the city they are in and suggest relevant profiles to connect with.
“This partnership between AccorHotels and LinkedIn is a world first in the hospitality industry,” said Romain Roulleau, senior vice president for E-commerce & Digital Services at AccorHotels. “It will enrich the services we already offer on our mobile app which is used before, during and after the stay, notably by business travelers, who represent 60% of the app’s users. This new feature creates business opportunities, and our app will therefore facilitate and foster seamless, instinctive business travel sharing, thus generating guest engagement and visibility for our hotels.”
Users with bookings at an AccorHotels property can connect to their LinkedIn account and share their next business trip destination with their network in one click. They can also find out which of their LinkedIn contacts reside in the city they are staying in again, see them again, get to know them better and contact them directly using either a personal email or Inmail. The app also suggests relevant profiles of people residing in the user’s travel destination.
In fact, Business Check powered by LinkedIn has been available on the AccorHotels app since September 2016 in 18 languages and is currently downloaded five times every minute, according to AccorHotels.
To accompany the launch, AccorHotels is enriching its LinkedIn content strategy to target international and national travelers in France, the United Kingdom, Germany, Italy, Belgium, Australia and Brazil.
From October 19 to December 19, AccorHotels will run a campaign of Sponsored Content and InMails under the slogan, “Boost business opportunity all over the world.” These messages will include illustrations, computer graphics, stop-motion, photos and more.