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Four Seasons launches immersive F&B intiative

Four Seasons Hotels and Resorts on Wednesday launched Taste of Place, a global initiative that features a curated collection of immersive culinary and beverage experiences that invites guests and local gourmands to step “behind-the-scenes” and take a look at diverse local culinary practices, traditions and experiences.

Participating properties worldwide have created comprehensive itineraries that will explore aspects of the local food culture, building on the personal relationships and connections between Four Seasons and local food vendors, farmers, butchers, distillers and mixologists. The experiences range from private tours of regional breweries and vineyards to deep sea fishing excursions and farm-to-bar mixology classes. In addition, several curated itineraries will immerse guests in progressive dining experiences that unfold in unique settings with views of the natural landscape.

For example, at the Four Seasons Resort and Residences Whistler in Canada, guests take a helicopter to the Pemberton Icecap, where they can explore a 12,000-year-old labyrinth of chambers bathed in natural light. After gathering pure glacier ice to use in a cocktail mixology class, the resort’s lead mixologist will create signature specialties for all participants while they take in the beauty of Whistler’s mountain peaks. Following cocktail hour, guests experience a dinner back at the hotel boasting locally sourced ingredients and premium cuts, with each dish paired with custom cocktails.

Taste of Place offerings will be available from October 2016 through October 2017 with varying start dates and pricing.

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