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Montage puts international spin on its branding

Montage Hotels & Resorts announced Monday the creation of a new parent company brand, Montage International, to encompass the company’s distinctive portfolio including: Montage Hotels & Resorts, Pendry Hotels, Montage Residences and all other operations previously managed under the Montage Hotels & Resorts brand name. Founder, Chairman and CEO Alan Fuerstman will retain his title and position under the new Montage International brand.

Montage Hotels & Resorts launched five Montage hotels over the last 15 years and is about to debut its second brand, Pendry Hotels, opening in San Diego and Baltimore in early 2017. Montage will expand internationally in 2018 with the opening of Montage Los Cabos in Los Cabos, Mexico, and is using this moment to introduce a new parent company brand to help streamline communications and development activities.

With annual revenues expected to exceed US$400 million in 2017, and oversight of the US$1 billion Montage Residences portfolio, Montage International plans to expand to 12 to 15 properties by 2020.

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