Westin Hotels & Resorts on Tuesday started pledging support to the World Sleep Society for those who use the #SleepStrong hashtag to showcase their “best rest” on Instagram and Twitter. World Sleep Society’s mission is to advance sleep health worldwide.
As part of its commitment to raise awareness about the benefits of a better night’s sleep, Westin has also introduced a complimentary Sleep Well Lavender Balm bedside amenity infused with the essential oils of lavender and chamomile.
“Today’s over-scheduled and always-on culture has spurred a counter-movement among those who see the value in getting a good night’s sleep,” said Brian Povinelli, senior vice president and global brand leader, Westin Hotels & Resorts. “Nearly 65% of people sleep fewer hours while on the road; so empowering travelers to sleep strong and rise better reinforces our commitment to guests’ well-being and the growing understanding that sleep impacts everything from productivity to overall happiness.”
To further the cause, Westin is also piloting through April a “Bedtime Call,” giving travelers the option to schedule a restful reminder for when they should turn-in. Guests can opt in upon request through the Westin Service Express team, who will schedule the “Bedtime Call” based on when they need to be up in the morning, guided by recommendations from World Sleep Society.
A similar program has long been offered at The Westin New York at Times Square, after the hotel’s general manager observed business and leisure travelers experiencing a lack of shut-eye. “We had seen a trend in wake-up call requests coming in at times that make it impossible for guests to be getting the sleep that they really need,” said Sean Verney, general manager, The Westin New York at Times Square. “Our mission is to ensure that guests leave feeling better than when they arrived, even in ‘the city that never sleeps’; and something as simple as a reminder call goes a long way.”