The most prolific brand content developer, Marriott International, is at it again – this time taking to Snapchat.
Marriott Rewards announced Thursday the premiere of “Six Days, Seven Nights,” an original Snapchat video series, designed to introduce the loyalty program to next generation travelers. The series kicks off with Jen Levinson in Berlin (MOXY Berlin Ostbahnhof). Click here to watch the episode.
Each three-minute “snapisode,” provides viewers the opportunity to explore new global destinations, cultures, communities and Marriott, and Ritz-Carlton properties through the lens of social media influencers. Over the span of six days and seven nights, social media hosts state their “mission” for the week, then set out to tackle their objective, using insights and guidance from the hotel staff, locals and even audience members following along on the Marriott Rewards Snapchat channel.
Each episode will later be shared on YouTube and Facebook for fans to follow along on each hosts’ journey around the world. By following Marriott Rewards on Snapchat guests will also see the behind-the-scenes from filming prior to each episode’s release.