To elevate and bring greater attention to its room service amenities, Starwood Capital’s eco-luxury hotel brand, 1 Hotels, has launched a menu of curated goodthings and (not so) goodthings. The menu is in place at 1 Hotel South Beach, with sister properties 1 Hotel Central Park and the newly-opened 1 Hotel Brooklyn Bridge set to unveil their own unique experiences over the next few months.
In line with the brand ethos of initiating change and making a difference, 1 Hotels is partnering with Action Against Hunger, an organization dedicated to fighting hunger and eliminating malnutrition around the world, for its new amenity program. Each time guests orders from (not so) goodthings, 1 Hotels will donate a portion of the proceeds to Action Against Hunger’s Porridge Moms project. With this program, guests are able to give back with proceeds going toward pregnant women and new mother education, as well as peer support to improve nutrition and health for their children.
(Not so) goodthings
Guests use 1 Hotels ‘1 Guide’ app, an in-room device from 11 p.m. till 3 a.m. to order these amenities. 1 Hotels will round-up guests favorite indulgences and deliver them to their room in a custom tote. Guests can choose from Kit-Kats to Sour Patch Kids and Pringles and more. Any three items well for US$10, any five items for US$1, and all items for US$35.
Goodthings
In line with the 1 Hotels brand ethos of health and wellness, Juice & Vitamin Drop allow guests to rejuvenate with a custom, detoxifying elixir, delivered in-room with a vitamin pack boost for an additional burst of vitality. It is available to e-order in-room for US$15.
Mix & Muddle Social
A spirit guru equipped with a customized bar cart stocked with artisan spirits, locally sourced citrus, house made syrups and freshly grown herbs will demonstrate in-room how to create cocktails based on guests’ preferred tastes. As an additional takeaway, guests will receive a personalized mixology guide so they can recreate these cocktails at home. It is available to e-order for US$100.
The Seedlings Explorer Pack
1 Hotels has created a package for kids on property. Meant to inspire youthful wonder and discovery, the Seedlings Explorer Pack transforms the room into a makeshift campsite complete with a pop-up teepee, lantern and sleeping bag. A set of binoculars and custom Seedling backpack takeaway to round out the experience with a build-your-own bird glider, and an on-the-go granola pack from the hotel’s signature restaurant Jams. It is available to e-order from US$125 at 1 Hotel South Beach and US$50 per Seedling at 1 Hotel Central Park.
Goodthings will soon unveil several other experiences unique to the ambiance of each 1 Hotel. For example, at 1 Hotel Brooklyn Bridge, guests will have the option to select from a variety of offerings highlighting the surrounding community, including a make your own four-pack in which guests can choose from a selection of local craft beers. Both New York hotels are also planning to launch picnic experiences during warmer months.