Get your social media groove on. Entries are now open for the HOTELS 2017 Social Hotel Awards, which honor brands and individual properties for stellar leadership and innovation in connecting with those all-important consumers via social media.
SoHo winners will be named for both brands and individual hotels within seven categories, ranging from best use of Twitter and best reputation management program to best use of video and best Facebook promotion. HOTELS will publish features about the winners in an exclusive online series and in a major print story, as well as list the finalists in each category.
HOTELS encourages entries for work created between January 1, 2016 to date. All entries must include samples of content and brief descriptions of the goals and situation analysis for a particular campaign or category, the strategy and tactics the hotel or brand used, and a description of the results (with an emphasis on demonstrable ROI). Entries can include photos and links to pages, hosted video or monitoring reports that demonstrate why the campaign succeeded.
A panel of industry judges will evaluate entries based on the extent to which they met results or exceeded goals, the creativity of the execution, and quality of work on the social media platform. Clarity and online voice and presence of the campaign will also be factors.
Use this form to submit all entries. Note there is a US$39 fee for each entry, payable with a credit card via PayPal and entries are due by 11:30p.m. U.S. Central Time on June 15. May the best social media mavens win.