Hilton on May 25 celebrated the grand opening of the first-ever Tru by Hilton – the company’s 5,000th hotel – at the 86-room Tru by Hilton Oklahoma City Airport owned by Champ Patel at Champion Hotels. Hilton said there are more than 425 Tru by Hilton hotels in various stages of development.
The first hotel was developed from the ground up using consumer and owner feedback, and brought to market in just 16 months from when it launched at the Americas Lodging Investment Summit (ALIS).
“Today we are pleased to celebrate our first Tru by Hilton-a brand we launched with the goal of reinventing the midscale segment by providing guests with a contemporary, consistent and fresh experience at a great value,” said Christopher Nassetta, president and CEO, Hilton.
Facts about the Tru by Hilton brand:
- All new-build brand
- Reimagined, enlarged lobby with 2,880 square feet of public space with areas to work, play games, eat or lounge
- Breakfast is reinvented with the build-your-own complimentary “Top It” breakfast bar that has 30 sweet and savory toppings.
- Rooms are designed to make every square foot count, with natural light from oversized windows, 55″ TV with 150 DIRECTV channels and all-shower bathrooms.
- National and local brand gourmet snacks and drinks – including single-serve beer and wine – are available 24/7 in the “Eat. & Sip.” market located in the heart of the lobby
- Mobile check-in, Digital Key, free Wi-Fi, remote printing, social media wall, lobby and market iPads, super-charging stations and accessibility to outlets everywhere
- A fitness center with barre, TRX bands, free weights, cardio and flexibility gear. Guests can get workout ideas from the fitness center tablet.