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W launches ‘Frogger-style’ video game

Marriott International’s W brand is launching what it says is the hotel industry’s first video game, complete with real life rewards, called Belle the Bear. The launch coincides with the opening of the 220-room W Bellevue in Washington, which is a renowned tech hub.

Users can explore Bellevue, Washington, with the Frogger-style game. Help Belle traverse landscapes, cityscapes, inside W Bellevue. Along her journey, Belle finds herself immersed in a robotic world, encountering drones and robots, all while avoiding (and occasionally embracing) roadblocks. Hit a cannabis leaf? Belle will turn into a gummy bear. One too many cocktails collected? Belle’s commands become reversed.

During the first month, the five highest scorers in the United States will win prizes, with the top scorer receiving a complimentary three-night stay in the Extreme WOW Suite at W Bellevue, roundtrip airfare for two, dinner for two at The Lakehouse, a US$500 shopping spree to The Bellevue Collection, VIP tour and private wine tasting for two at Guardian Cellars and a private 75-minute seaplane tour of Western Washington.

“Creating Belle the Bear, a throwback game with an innovative edge, is just another example of how we are constantly looking for new ways to engage with future W fans on their own turf,” said Anthony Ingham, global brand leader, W Hotels Worldwide.

W Bellevue is the first new-build project from W Hotels to open in the United States in seven years.

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