Hilton Hotels & Resorts is launching its first major ad initiative since 2014 with a campaign called, The World Is Right Here.
Starting this week, some of America’s busiest airports – such as Chicago, Dallas and Charlotte – will debut the campaign’s first ads, including highly visible digital videos, billboards installations and “terminal takeovers” showing encouraging messages about travel and exploring the world beyond everyday life.
The campaign will roll out to more U.S. cities in the coming months including Atlanta next week and reach more than 417 million travelers around the country. In each airport, digital networks will be synced to run these ads across the screens at the same time, reaching travelers at multiple points of their journey. This is only the first stage of a multi-channel, multi-phased campaign with much more to come throughout the rest of 2017.
Through this new campaign, Hilton Hotels & Resorts is hoping to inspire travelers to realize the power of adventure and see how their next journey is right in front of them, according to Stuart Foster, vice president of global brand marketing, Hilton Hotels & Resorts.