Australia’s Mantra Group has consolidating its multi-branded portfolio into a new single consumer brand, known simply as Mantra Hotels.
With 128 properties across Australia, New Zealand, Bali and Hawaii, the new Mantra Hotels masterbrand represents the group’s three brands – Peppers, Mantra and BreakFree. All properties are now featured on one all-inclusive website, MantraHotels.com, offering an overarching consumer brand website for all Mantra Group properties for the first time.
“Our new Mantra Hotels masterbrand reflects our intent to encourage guests to live life outside the square and reaffirms our commitment to facilitating genuine and trusted experiences in a meaningful way,” said Mantra Group Chief Operating Officer Tomas Johnsson.
McCann Queensland, part of McCann Worldgroup, developed the Mantra Hotels masterbrand launch campaign, titled ‘My Kind of Wonderful,’ featuring four stories inspired by real-life events, amplifying the brand’s belief that the best travel experience begins with a space to make your own.
The campaign includes television, social and video advertising, a new brand look and logo, and enhanced social media platforms.