Vegan and vegetarian options are now par for the courses on most menus. Interstate Hotels & Resorts in January introduced 27 such menu items at 75 of its U.S. full-service hotels, and while it’s a six-month promotion, Vice President of F&B Operations Bradley Moore says experience says they will probably remain on the menu much longer (hotels choose at lease one vegetarian and one vegan option to serve at each meal and in catering).
“Previously, less than 2% of our hotels had any type of vegan options,” says Moore, who describes the initiative as a “huge shift for our hotels.” “This promotion marked the beginning of a significant cultural change in how we concept, create and deploy these kinds of promotions,” he adds. “Our focus right now is on getting this right and learning what will work for future initiatives.”
Other hotels’ vegan offerings are blooming, as well: Starting this week, St Giles Hotels’ London branch is teaming up with a food company to offer plant-based options for its room-service customers.