Industry veteran Peter Strebel has been promoted effective immediately to president at Omni Hotels & Resorts. The former chief marketing officer and senior vice president of sales has been appointed to the role after 20 years with the brand.
As president, Strebel will continue to elevate the vision of Omni while insuring all operational areas within the company align with the long-term goals and objectives for the brand. He will work with teams to continue to enhance the existing guest service as well as oversee the growth and expansion plans the brand has in the pipeline.
“Peter’s commitment and passion for the brand will position him as a solid leader for the organization,” said Blake Rowling, president of TRT Holdings, parent company of Omni Hotels & Resorts. “With his operational management expertise and keen attention to building brand awareness, he will continue to lead Omni down the path of great success.”
As part of the company’s multichannel marketing operations, Strebel oversaw several departments including revenue management, global sales, e-commerce, customer loyalty, the reservations call center, branding, advertising, communications, web and digital marketing and market research. Prior to this role, Strebel was the senior vice president of operations for Omni and oversaw the development of brand-wide property standards and other operational areas for the luxury hotel brand’s growing convention center collection and resort portfolios.
From 2001 to 2009, Strebel served as executive vice president and chief marketing officer for the Wyndham Hotel Group and was promoted to president of the company before returning to Omni.