Show us your ROI. Entries are now open for HOTELS 2018 Social Hotel Awards, which highlights the best of the best in social media at both the brand and property level, with an emphasis on demonstrable return on investment.
Winners will be named for both brands and individual hotels within six categories, ranging from Twitter campaign to YouTube page to best use of Social Media Customer Service. HOTELS will publish features about the winners in an exclusive online series and in a major October print story, as well as listing the finalists in each category.
We encourage entries for work created between January 1, 2017 through the final deadline, June 23, 2018. All entries must include samples of content and brief descriptions of the goals and situation analysis for a particular campaign or category, the strategy and tactics the hotel or brand used, and a description of the results (with an emphasis, of course, on ROI). Entries should include photos and links to pages, hosted video or monitoring reports that demonstrate why the campaign succeeded.
A panel of industry judges will evaluate entries based on the extent to which they met results or exceeded goals, the creativity of the execution, and quality of work on the social media platform.
Use this form to submit all entries (US$39 per entry) with a deadline of 11:30p.m. U.S. Central Time on June 23, 2018. May the best social media mavens win.