At the start of 2018, Las Ventanas al Paraiso, A Rosewood Resort in San Jose Del Cabo, Baja California, started selling 30 additional residences. One of the main markets is the loyal following of the hotel, which attracts over 85% repeat guests during high season, with average rate of over US$2,800, room only, and stay of seven nights (over Christmas and New Year, there is an eight-night minimum). Eighty percent of the total guest complement to the Mexican resort is from the U.S.
A lending library of books to borrow or take, which also gratefully accepts any book contributions from guests, has always been wheeled out daily, to the side of the hotel’s main pool. Making use of the property’s WiFi, a screen was added, to show a 45-second video of the new residences. Admittedly Baja California’s intense sunlight does mean the video is not visible for much of the day, but even the presence of a darkened screen alerts the curious, anyway, to a telephone, plugged into a data-point already conveniently located in the adjacent stone wall. Written instructions invite you to call a given number to arrange a site inspection.
“The total cost of this sales tool was no more than US$300, and it is certainly effective. We sold four of the residences in two months, which was far ahead of our expectations,” says Frederic Vidal, managing director of the 85-key beach-set resort, which has been owned since 2004 by Beanie Baby king Ty Warner.