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Say ‘Bonvoy’age to old Marriott loyalty

Marriott International has officially unveiled the long-awaited solution to its myriad of loyalty programs – Marriott Bonvoy.

With an emphasis on travel and the experiential, the new program rolls together Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). Beginning February 13, Marriott Rewards Moments and SPG Moments will become Marriott Bonvoy Moments, which together with Marriott Moments will feature approximately 120,000 experiences in 1,000 destinations available for purchase or by redeeming points. 

Rumors of the loyalty program’s new name had been floated as early as November – now that name has been confirmed.

The new Marriott Bonvoy logo
The new Marriott Bonvoy logo

Since Marriott introduced the unified loyalty benefits last August, members have already been able to book and earn and redeem points across the entire portfolio and achieve Elite status faster with new Elite tiers. Members now earn on average 20% more points per dollar spent.

The launch of the new program will introduce two new names for previous Elite status tier names: 

Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members who surpass 75 nights.

Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite with Ambassador. This top Elite status tier recognizes members who surpass 100 nights and more than US$20,000 in spend annually. Members also get a dedicated “ambassador” to help plan their travel and cater to their needs one-on-one.

Marriott Bonvoy will usher in a new mobile experience. Members currently using either the SPG or The Ritz-Carlton Rewards apps are encouraged to download the current Marriott app now (however, it will automatically update to become the Marriott Bonvoy app on February 13). The SPG and The Ritz-Carlton Rewards apps will be deactivated on that date.

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